The campaign to preserve our cultural heritage is not just limited to Sewajyoti Handicrafts. It extends to the field of performing arts as well which involves folk singing, folk plays and dramas (khyal and nautanki etc.), puppetry, animal performances and the like. Sewajyoti has always been eager to help artists engaged in traditional performing arts in different ways. We not just participate in local festivals and fairs but support the performing artists. On some occasions Sewajyoti has come forward to sponsor such events and financially help artists who need such assistance.

During the Shekhawati Handicrafts and Tourism Fair, Sewajyoti has been sponsoring sporting and cultural activities. A few years ago, a cultural evening organized by Sewajyoti in cooperation with Shilp Gram drew large number of crowds. The programme enthralled every one and is still remembered fondly by the local people. A qawwali (a singing style) competition was the special attraction of the event in which scores of young and talented qawwals participated with great enthusiasm.

‘Kala Jatha’ is another important initiative taken by Sewajyoti which involves performing artists. These artists are involved in our awareness campaigns on issues of social and national importance. This allows them to make a contribution a good cause and also get a chance to perform before large number of crowds and show their talent. Street plays are an important part of the process and have been very effective in disseminating messages of social importance among the masses.

Competitions are organized to highlight traditional art forms involving housewives such as Mehandi, Rangoli and Mandana. Animal performances such as horse dance and camel dance are also very popular in the area. We encourage the owners of trained performing animals to show their skills during local festivals. All such activities see active participation of enthusiastic local crowds.